Select any combination of models to see a side-by-side breakdown across entry cost, fees, commission retention, book ownership, and exit terms.
Select models to compare (minimum 2):
| Feature | BC Producer Pro BrightCoast | Goosehead Franchise | Brightway Franchise | SIAA Network | Independent Independent |
|---|---|---|---|---|---|
Entry Cost | No franchise fee. $4,497/month subscription. | $25,000–$60,000 fee | $30,000–$50,000 fee | Membership fee | $150,000+ startup |
Ongoing Fees | $4,497/month flat | 20% new + 50% renewals | Commission split | Override split on volume | None |
Commission Retention | 100% retained | 50% renewals | Split varies | Varies | 100% retained |
Book Ownership | Partial | ||||
AI / Technology | Full Sourcy Suite | ||||
Marketing Support | Managed (you pay spend) | Limited | Provided | ||
Time to Start Producing | Days | 3–6 months | 3–6 months | 1–3 months | 12–18 months |
Exit Terms | You own book; 15% departure fee | Book stays with franchisor | Book stays with franchisor | Varies by agreement | You own everything |
Every franchise model except BrightCoast Producer Pro requires you to leave your book behind when you exit. A $1M book of business at a 2.5x multiple is worth $2.5M. If you're building that book inside Goosehead or Brightway, that $2.5M belongs to the franchisor — not you. At BrightCoast Producer Pro, it's yours from day one.
The insurance distribution landscape has changed dramatically. Agents now have more options than ever — from traditional franchises like Goosehead and Brightway to modern subscription platforms like BrightCoast. But not all models are created equal, and the differences in commission retention, book ownership, and technology can mean hundreds of thousands of dollars over a career.
The franchise fee trap: Traditional insurance franchises charge $25,000–$60,000 upfront before you've written a single policy. BrightCoast's subscription model eliminates this barrier entirely — you start at $497/month with no franchise fee and no commission split.
The renewal royalty problem: Goosehead's 50% renewal royalty is the most discussed issue among agents considering the franchise. On a $200,000 book generating $24,000 in annual renewal commissions, Goosehead takes $12,000 every year — forever. BrightCoast's flat royalty structure means your cost stays predictable as your book grows.
Going independent vs. joining a platform: Full independence gives you 100% commission retention and complete book ownership, but requires $150,000+ in startup capital and 12–18 months to get carrier appointments. BrightCoast gives you the same commission retention and book ownership (at Producer Pro tier) with carrier access from day one.
Book a 15-minute call. We'll run the math on your current book size and show you exactly what BrightCoast would mean for your income.
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